Together, Let’s Make SCHKM 2025 a City-Wide Mega Event!

About the Campaign

Mark your calendars for 9 February 2025. The Standard Chartered Hong Kong Marathon, the city’s largest participatory annual sporting event, is back and better than ever! To create an electrifying atmosphere and bolster the mega event economy, we are calling for nearly 1,000 small businesses located along the race route to join the cheering. Let’s come together to encourage everyone to cheer on and inspire runners to run faster and further!

Cheering Mission

Selected businesses are required to display promotional materials provided by SCHKM, from 9 January to 9 February 2025, including:

1. Displaying an A1 promotional poster in a prominently in their storefront
2. Distributing cheering head scarves to customers starting from 7 February 2025
3. Businesses are encouraged to post about the campaign on social media on 21 January 2025, and to form cheering squads along the race route on race day (9 February 2025).

Subsidy

Selected businesses will receive a subsidy of HKD 2,000.

Eligibility Criteria

1. Any SMEs that match the HKSAR Government’s definition, i.e.: Manufacturing businesses with fewer than 100 persons OR Non-manufacturing businesses with fewer than 50 persons
2. Have a physical store that is regularly open to the public during the promotional period (9 January to 9 February 2025).
3. Physical store located in Hong Kong Island or Kowloon
4. Should the store be selected, the merchant agrees to allow the organiser / sponsors / their appointed agencies to use store-related information including but not limited to the store name, logos, photos and videos for SCHKM promotional purposes throughout the duration of the campaign.

Selection Criteria

Eligible businesses will be selected on a first-come, first-served basis.

Application Method

Register by clicking the button below. You will receive a reply from our staff within one week

Application Period

Until January 2025

Terms and conditions

1. A limited quota for the “Support Small Businesses, Cheer on the City” campaign will be offered on a first-come, first-served basis. Selected shops will be notified via WhatsApp by a designated person within one week after registration.
2. An applicant must ensure that his / her designated contact number and email address is correct, valid, can receive notifications from the organiser / sponsors / their appointed agencies and will continue to be in use. The organiser / sponsors / their appointed agencies accept no responsibility for an applicant’s failure to receive notifications by providing an invalid or incorrect contact information.
3. All participating shops in the “Support Small Businesses, Cheer on the City” campaign must fully meet the eligibility criteria listed and provide a valid business registration certificate for verification. If a shop fails to submit the required documents by the required deadline, it will be considered an incomplete application and will not be processed. The organiser / sponsors / their appointed agencies reserve the right to verify the documents provided by the registered shops. If any store is found to have provided false or invalid information, the organiser reserves the right to disqualify the store from participation.
4. The organiser / sponsors / their appointed agencies will arrange for a designated person to deliver two A1 promotional posters (one of them is for backup) and 25 cheering head scarves to the shops on specified dates.
5. Upon signing the agreement and submitting the photo proof of the posted poster, the subsidy will be disbursed via bank on or before 8 March 2025.
6. Participating shops must provide photos of the completed cheering tasks as proof before the specified date. Failure to complete the tasks as required or to display promotional materials will result in disqualification from participation and subsidy.
7. If the shop breaches or fails to comply with any Hong Kong laws and regulations, or it negatively affects the organiser / sponsors / their appointed agencies and the Standard Chartered Hong Kong Marathon 2025, the organiser / sponsors / their appointed agencies reserves the right to disqualify the shop’s eligibility to participate. The subsidy for the disqualified shop will not be disbursed, and no compensation or damages will be paid.
8. The participating shop shall indemnify the organiser / sponsors / their appointed agencies for any direct or indirect damages or losses incurred as a result of their participation in the campaign.
9. These terms and conditions include both English and Chinese versions. In case of any discrepancies between the English and Chinese texts, the Chinese version shall prevail.
10. “Standard Chartered Hong Kong Marathon 2025” has appointed Secret Tour (HK) Limited to manage the recruitment process of this campaign. In case of any disputes, Secret Tour (HK) Limited reserves the final decision-making authority on matters including campaign arrangements, selection procedures, and subsidy disbursement.